0307
Schirlei Freder , ESG and Governance Consulting
Project
From educator to structured business
- SERVICES
- Business strategy
Brand strategy
Brand design
Brand consulting
Design consulting - CLIENT
- Schirlei Freder
- SECTOR
- ESG and Governance Consulting
The client
Schirlei Freder is a governance and ESG consultancy that translates complexity into method, developing leaders and organizations with a mature, technical and human presence.
The challenge
Schirlei called us when she was about to enter the consulting market and needed to structure the business and build an identity of her own, worthy of her credibility, clear to the market, consistent with her values and ready to scale.
What we solved · 01 / 05
From excellent to a business that reads clearly
She needed to go from excellent professional to excellent business.
We structured the business model, client segmentation and value proposition, and Schirlei began presenting herself with direction and a clear commercial pitch.
02 / 05
Differentiation amid the ESG noise
She needed to enter consulting without looking generic in a noisy ESG market.
We mapped competitors, covering services, positioning, pricing and a visual audit, and positioned her unique vision, creating practical differentiation and a language of authority without losing humanity.
03 / 05
An offering built on journey and method
She needed her portfolio to stop being a list and become a path.
We organized services by value logic and designed the before, during and after-service blueprint, increasing predictability, coherence and buyer confidence.
04 / 05
Purpose and a human, authoritative presence
She needed a real north star and an image that was mature, technical and approachable, without rigidity.
We defined purpose, values and image criteria, translating everything into tone and consistency to sustain credibility.
05 / 05
1 year of consulting to keep the brand alive
She needed to scale communication without losing control and consistency over time.
We held weekly meetings for 1 year to guide brand and design, approved materials produced by third parties and created the main communication assets, including presentations, infographics, a press kit, website, templates, proposals and print materials, ensuring unity, quality and speed of execution.
