Brand and design consulting for extraordinary businesses that want to earn more, communicate their value and be proud of their brand

Prism of Clarity

Not every marketing problem
is solved with marketing.

We created a “yes or no” diagnostic that reveals the real cause of the problems showing up in your communication and clearly points out what needs to be done next, based on the SOLO methodology.

  • Strategic Clarity This facet of the prism tests whether there are explicit, documented and shareable strategic decisions.
  • Positioning Structure This facet of the prism tests whether strategy has been translated into direction for perception.
  • Design Alignment This facet of the prism tests whether design works as a communication system, not as decoration.
  • Execution This facet of the prism tests whether the company has the technical capability and alignment to turn strategy into consistent communication.
  • ~2 Minutes
  • “Yes/No” Answers
  • No email. No sign-up.

Results

We create wealth by revealing the essence of extraordinary businesses

  • Approximately

    in revenue in 24 months, two projects combined, after we stepped in

  • Approximately

    revenue in 24 months across two brand projects after we stepped in

Projects

Brands that came to look what they’re worth

ARTICO Refrigeration Industry

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Method

We're obsessed with making
brands look what they're worth

We believe in radical, meaningful differentiation.

Radical because if your brand looks like everyone else's, the market compares you on price. Meaningful because that difference has to come from the truth of the business.

  1. Stage 11 week

    Revelation

    We start by understanding 5 dimensions: business, essence, customers, competitors and market. We ask the right questions, gather information and organize everything to reveal where the value lies. You leave this stage with a clear picture of the landscape and a down-to-earth strategic foundation.

  2. Stage 23 weeks

    Refinement

    We extract the core of the brand and truth becomes direction. We define purpose, values, desired/undesired image, personality, tone of voice, convictions and the positioning statement. We create the brand design with all its extensions and applications. You leave this stage with a clear brand, with strategy and design aligned.

  3. Stage 32 weeks + follow-up

    Materialization

    We create practical guidelines, a brand book and a brand implementation plan so the strategy is truly lived, inside and outside the company. We follow execution and measurement, then wrap it all up with an impact and learnings report, making the next step obvious.

Contact

Let’s do things the right way.

Real results.

Prefer to talk right away?

To: SOLO