0407
Maiara Kososki , Brand Marketing
Project
A brand as big as her authority
- SERVICES
- Brand strategy
Brand design
Design consulting - CLIENT
- Maiara Kososki Brand Marketing
- SECTOR
- Marketing
- PARTNERS
- Maiara Kososki Brand Marketing
The client
Maiara Kososki Brand Marketing is a brand marketing consultancy with an educational arm and results adding up to more than R$1 billion in revenue, combining academic depth and market practice to turn businesses into authentic brands.
The challenge
When Maiara called us, she already had a heavyweight resume and real results, but her brand didn't live up to them, with choices that didn't reflect the way she thinks and expresses herself. On top of that, she didn't want to be seen as an agency or blend into the market's generic crowd; she wanted an authentic, serious and elegant brand, with personality, connected to her own story, able to carry her legacy and organize both the consultancy and the educational products.
What we solved · 01 / 05
The brand gained structure
She needed the brand to keep up with the authority she already had: a PhD, international teaching and real business impact.
We did strategy and design to elevate perception and coherence with the desired image, and the brand began to look as solid as it is.
After
Before
02 / 05
Authentic identity and narrative
The old brand didn't represent who she is. It was misaligned and distant from her personality and story. We defined the desired and undesired image and translated it into an aligned brand design: a clean, technical base with scribbles and handwriting (the way she thinks), a fashion and editorial universe in the imagery (the way she expresses herself) and red as a proprietary signature (a color that truly represents her).
We evolved the symbol, keeping the flower while adding movement and transformation (with MKBM built in), and designed an exclusive typeface, serious and delicate, resulting in a brand that is elegant and unmistakably Maiara.
03 / 05
An ecosystem of offers
The educational universe was just starting to take shape, with courses, mentoring, talks and training, but it needed organization.
We designed sub-brands and extensions for the digital products and courses, plus landing pages and support materials for students.
04 / 05
Business structure, method and process
She was already delivering a lot, but needed a system that could sustain volume, quality and consistency.
We structured methods and processes and created operational templates for onboarding, kickoffs, proposals and presentations, and the work became more scalable and replicable, with a high standard in every project.
05 / 05
A brand applied across every touchpoint
The brand needed to exist in the real world.
Over 1 year of design consulting, we applied and operationalized the brand in practice across social media, talk presentations, sales proposals, the website and course landing pages, and digital product materials, plus the brand book, guidelines and templates, and every touchpoint began to reinforce her authority and standardize execution.
